LANDING PAGES IMPROVE BRAND AWARENESS
When designing a landing page, it is important that the landing page style, look, feel, and copy is consistent with the content that links to it. A landing page with consistent branding is an extra way to improve brand awareness in marketing. This will benefit your business by enhancing the consistency of your branding across multiple forms of media, and giving users more opportunities to recognize and engage with your brand. When someone lands on your landing page, they’ll be more familiar with your business’s branding and more likely to recognize your business again. Since customers are more likely to make a purchase or use a service from a business they know, it’s important to make sure they remember you.
Landing pages are meant to facilitate a specific action you want a user to take in relation to your business objectives. They help to improve relationships with customers, intelligence about your business, and the success of your marketing campaigns. Try using one in your next campaign and see for yourself!